Public & Media Relations
Delivering the media coverage that our clients want is one of our core services, whether it’s television or radio, national, regional or local newspapers, trade or sectoral media, or the ever important online world. PLMR achieves thousands of pieces of press coverage for its clients every year.
PLMR team members themselves appear in the media all the time and instinctively understand it.
Having clear objectives, a strong strategy and crucially the right stories with strong narratives, are vital in order to achieve the right media coverage. To succeed you must cut through all the background noise that journalists have to deal with. Imagine for a minute you are a journalist – you receive hundreds of emails a day. You operate under immense pressures including very tight deadlines, a hugely competitive news environment and ever increasing competition. You want to receive stories that are credible, creative, and well presented. Cutting through that noise to ensure that our client’s messages are heard is one of the challenge we love to meet.
Refining messages, defining target journalists and media, selling in to media, understanding how to shape the message/ story so that the media understand your business or organisation - it isn’t easy but we love doing it and we do it well.
We have the crucial experience and contacts that allow us to understand when it is the right time to sell in to the media and equally when being in the media could hamper your progress. We understand how to generate the right stories, and we understand how different forms of communication work for different audiences.
Our positive media relations services include:
- Identifying target journalists
- Advising on how you present to the media
- Creating your narrative & selling in your stories to the media
- Tailoring materials and story angles for your audiences to maximise your press coverage
- Devising PR campaigns to deliver your desired objectives
- Full media monitoring
- Running outsourced press offices on your behalf
- Production of corporate materials e.g. annual reports and websites