Digital Marketing

Organic digital marketing solutions can only go so far when approaching a crowded online marketplace. All major search engines and online hubs provide paid-for advertising spaces, either on-page or within search results, which organisations can bid for in a blind auction. As almost half of all searches end in the clicking of an online advert, these positions can be very powerful in driving traffic towards a chosen destination. These systems are extremely cost-effective, as they only charge the user once an advert has been clicked, meaning money is never wasted showing adverts to those who do not engage with a particular message. When trying to effectively reach a large number of users online, digital advertising is unparalleled in it’s speed, efficiency and cost-effectiveness.

Digital advertising requires careful set-up and diligent monitoring by trained professionals to guarantee reach and budget is maximised.

PLMR can set up pay-per-click advertising on all major search engines and social networks and can provide detailed analytic feedback on the success any advertising campaign has had in driving relevant search traffic to your website.

How PLMR launched a podcast with Britain’s first astronaut
Helping The Big Issue to fight mass homelessness with a custom campaign tool.
How PLMR helped Lidl Engage the Grove and Wantage Community
How PLMR Genesis helped NIoT raise awareness and attract applicants to its new Initial Teacher Training

Finalist

Best Use of Digital Marketing in a Campaign

PRCA Digital Awards

2024

Finalist

Best Use of Paid Media in a Campaign

PRCA Digital Awards

2024

Winner

Best Use of a Communication Tool in a Campaign

PRCA Digital Awards

2024

Winner

Digital Professional of the Year

PRCA Digital Awards

2023

Winner

Public Affairs - Silver Award

Digital Communication Award 2022

2022

Winner

Best Use of a Communication Tool in a Campaign

PRCA Digital Awards

2022

Winner

Best Campaign in Scotland

PRCA Public Affairs Awards

2021

Winner

Best Use of a Communication Tool in a Campaign

PRCA Digital Awards

2021

Winner

Digital Professional of the Year

PRCA Digital Awards

2019

Our Digital Marketing Experts

ally-horridge

Our Specialisms in Digital Marketing

Digital Marketing for Technology and Science

Digital Marketing for the Transport and Infrastructure sectors

Digital Marketing in the Energy and Sustainability sector

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Social Media Management in the Health and Social Care sector

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Digital Marketing for the Health and Social care sector

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Digital Marketing for Charities

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Digital Marketing for the Built Environment Sector

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Digital Marketing in the Education sector

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.