Kevin Craig named in the PR Week Power Book 2019

PLMR

Wednesday 6th March saw the launch of the latest PR Week Power Book for 2019 at the former headquarters of the BBC. The annual report, written by the industry-leading publication, acts as an extensive list of the most influential and respected communications professionals in the UK today.

Once again, the book provides fantastic insights into the industry landscape, and features in-depth profiles, and question and answer pieces from each of the entrants. PLMR’s CEO Kevin Craig was among those selected in this year’s list, giving insights into the biggest topics from the last year, including:

What has been your favourite campaign of the past year?

Nike’s courageous work with Colin Kaepernick, the American football player who catalysed a protest movement over police brutality by kneeling during the national anthem. Knowing all this they still had the guts to make him the face of a key advertising campaign.

What is PR’s biggest challenge to develop as a profession?

The debate around the ethics of a company’s behaviour in every sense: environmental, ethical, corporate governance, workforce relations. Last year started with Blackrock writing a public letter on ethics in the boardroom. The agenda was here to stay. PR faces the same challenge as its clients.

In which sector(s) are social-media influencers more important than traditional media?

This is so interesting. This is true in fashion and beauty, without a doubt. Zoella is the most powerful YouTube star in Britain. My daughters bear this out for me. Technology also is totally dominated by bloggers. Two tweets from Kylie Jenner caused Snapchat to lose $1.3bn. Case closed.

To read Kevin’s full contribution, visit https://www.prweek.com/power-book/uk/2019/kevin-craig/5bebdc55-182c-e6ae-953f-e1f800000000

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