Valerie’s particular strengths lie in media relations and crisis communications – both proactive and reactive. She is a clear, strategic thinker, with a bright imagination and a strong determination to achieve the very best results for her clients.
Key client experience includes:
- The UK media launch of the Nectar loyalty card, working directly in to the Chief Executive Keith Mills, particularly on crisis communications
- The International media launch of Speedo’s controversial ‘Fastskin’ swimsuit at the Athens 2004 Olympics
- Reactive media handling in the Press Office at Railtrack immediately after the Paddington rail crash
Senior level roles at international PR agencies Saatchi & Saatchi and Manning, Selvage and Lee have enabled Valerie to work on fully integrated campaigns for clients (advertising, marketing, PR and direct marketing) including P&G Olay, Iams, Philips Lighting and Electronics and the launch of match.com in the UK.