Francesca has worked on several high profile and successful political campaigns, including working with Cancer Research UK to secure a Government U-turn on the introduction of standardised packaging of cigarettes to prevent young people from taking up smoking, and with the air travel industry to successfully scrap Air Passenger Duty for Children in 2015. Francesca was also integral to Boost Bingo, a campaign that resulted in a bingo duty cut of 50% in the 2014 Budget, saving the industry £30m per year.
More recently, Francesca worked with mental health charity Shaw Mind Foundation on their successful campaign for better mental health education in schools. In her daily role, she is responsible for liaising with key political figures on client’s behalf, monitoring political developments and organising Parliamentary events, as well as helping to shape political and media strategies. She also acts as secretariat for an All Party Parliamentary Group.
Francesca’s role also involves providing crisis communication support to clients in the health and social care space, working on national awareness campaigns for the leisure industry and helping clients secure national and local positive print and broadcast coverage across the UK.
During the 2015 General Election, Francesca worked at CCHQ in the media monitoring unit, acting as the eyes and hears of the Conservative Party, and she is an officer of her local Conservative Association. Francesca is also the Vice Chair of the PRCA Media Relations Group.
Prior to working at PLMR, Francesca worked at a City-based Financial Services IT Consultancy and interned with a Member of the European Parliament in Brussels. She has an MSc in International Public Policy from UCL, a BA in Politics and International Relations from Royal Holloway, University of London. She is a native Spanish speaker.