Social Care

PLMR is the UK’s leading social care specialist communications agency. The cross-company team of consultants who form our dedicated Social Care Team have decades of sector experience working on the full spectrum of communications support, from media relations, PR and digital support, to crisis and reputation management, stakeholder engagement and Public Affairs.

Whatever the type of care you provide, the size of your services, or your target audiences, our tailored communications services can help you achieve your business objectives.

Raising your profile and increasing occupancy

From securing local positive media coverage to driving occupancy at a single service, to taking a leading position in the national media, PLMR specialises in working with care providers to identify and create the strong stories journalists want. We generate meaningful press coverage that raises the profile of your organisation and services within their local communities, driving local interest. Our dedicated Digital Marketing Team specialise in using targeted online and social media advertising to push interested parties to your website, increasing placement enquiries and ultimately boosting occupancy.

Protecting the reputation of your services

From local media reporting on a critical regulator’s report, to a national TV programme threatening to air secret camera footage taken inside your service, the PLMR Team has unrivalled experience protecting the reputations of care providers of all sizes. On call 24/7, we can rapidly help redefine the media narrative; maintain relationships with the people you support, their loved ones, and the local community; and make sure commissioners and politicians hear the reassuring messages they need to continue placing their trust in you.

Empowering your digital presence

Your website is your online shop window. In an increasingly competitive market place, our dedicated digital team can create a beautiful and highly functional new website that’s easy to use and update and will rank highly in Google searches so your services are more easily found by those making placement decisions.

Engaging with elected official and regulators

Headquartered in the heart of Westminster, PLMR has extensive connections across the political sphere and a proven track record of securing political change. Whether it’s improving relationships with your local Council officials, reforming CQC guidelines, or delivering national political change, PLMR’s has delivered award winning political campaigns for the care sector at every level.

Securing planning permission for new services

We have a 100% track record of securing planning permission for new healthcare developments over the past eight years. We’ve worked on projects ranging from new care homes to secure mental health hospitals, and our online consultation software, Mapdragon, means we can deliver effective community consultation more easily and effectively than ever before.

PLMR’s team members are nationally and internationally recognised as experts in their field and are regularly invited to share their insight on healthcare communications at conferences and events. We write for the major trade publications – including Healthcare Business, HealthInvestor, and Care Home Professional – and have unparalleled relationships with healthcare writers across national and trade media, as well as with Government and regulators.

We come with outstanding references and are recommended by leading voices in the UK health and social care sector, including Care England and Carehome.co.uk. That’s why you can rely on our advice and recommendations. Furthermore, our work in the health and social care sector has been repeatedly recognised by our communications sector peers, with national award shortlistings and wins in every year since 2012.

Award Winning Advice

ANOKHI POPAT

Account Director and Head of PR

NATHAN HOLLOW

Account Director and Head of Health and Social Care

ALEX HACKETT

Senior Digital Marketing Manager

REBECCA WAKEFIELD

Account Director

Client Testimonials

“I am absolutely delighted with your work. The Bluebird Care network have given so much positive feedback about your agency. We are so happy with the amazing work you have achieved in such a short space of time.”

“Your support was invaluable. You understood the scale of what was at stake and your advice was spot on.”

“Throughout the 7 years we have worked with PLMR, what I value most is how they work alongside us as part of the team, taking time to understand who we are and what we stand for, and in doing so, they have become a trusted advisor in so many ways.”

“PLMR’s forethought, awareness and wise counsel was invaluable in guiding us through a challenging communications operation. Their intelligence and attention to detail made their input extremely valuable to Sunrise.”

“The PLMR team are a pleasure to work with, but most importantly they consistently deliver results. They understand planning and they know how to communicate effectively with our key audiences.”