Next week, Scottish people will be asked a question which is set to change their future forever.
Will they stay with the Union or will they take independence?
PLMR’s Rob Comba speaks to Lynn McMath, the current press adviser to the Scottish Shadow Cabinet and the person who will soon be leading PLMR Scotland.
Lynn’s part of the Better Together and United with Labour campaigns.
What is the mood like in Scotland with so little time left to go until the referendum?
Lynn says people are engaging with this political debate much more than usual, though some are looking forward to things going back to normal.
Has there been a shift towards the Yes campaign as some polls would suggest?
From campaigning, she still thinks people tend to be in favour of No – though the other side would probably say the opposite.
Will the referendum, regardless of the outcome, create more opportunities for public affairs agencies in Scotland?
Lynn thinks it will. With more powers granted to Holyrood either way, there will be further chances to raise clients’ interests
NEWS: PLMR to open Scotland office
PODCAST: Can Alex Salmond land a knockout blow in the next televised debate on the Scottish referendum?
PODCAST: What does the Scottish referendum mean for the public affairs industry in the UK?
BLOG: Potential effects of Scotland voting for independence on mental health