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PLMR Boosts Senior Team Further with Hire of Top Health Journalist Ploy Radford

PLMR Boosts Senior Team Further with Hire of Top Health Journalist Ploy Radford


Leading communications agency PLMR has strengthened its health and social care and animal welfare practices with the appointment of former journalist Ploy Radford.

Ploy has joined the firm from specialist business title HealthInvestor UK where she held senior roles, including the post of editor, for the last six years.

HealthInvestor UK focuses on mergers and acquisitions activity, company strategy and government policy in the health, social care and veterinary sectors, meaning Ploy has a wide knowledge of the key issues in these markets, and a strong contacts book, all of which she will bring to the benefit of clients.

Ploy’s appointment will strengthen further PLMR’s health, social care and animal welfare practices. The agency already represents a number of prominent health and care organisations and animal health and welfare bodies. Clients in health and social care include HC-One, Push Doctor and Accomplish, while PLMR also supports the Royal Veterinary College and the British Horse Society, and acts as the Secretariat to the All-Party Parliamentary Group for Farming. Professor Tim Morris, a former veterinary surgeon who is a is a non-executive member the UK Government’s Animal Health and Welfare Board for England, is a non-executive director at PLMR, while Neil Carmichael, the former Conservative MP who was a member of the Environment Audit Committee, is a senior adviser.

Ploy has also written for The Guardian, The New Statesman, CityMetric, Horse & Hound, Third Sector and The Vagenda, and advised Historic Royal Palaces on its membership magazine. Prior to HealthInvestor UK, Ploy worked for PA Life.

She holds an MA (Cantab) in Classics from the University of Cambridge.

Kevin Craig, Chief Executive & Founder of PLMR, said:

“As leaders in the health, social care and animal sectors, we are really thrilled to have the editor of a top publication for many of our clients join our team. Ploy’s journalistic experience and her understanding of some of our key sectors make her a perfect fit. Her experience of areas where PLMR is expanding will help us to further grow our footprint in those sectors too. She was very professional to work with in her previous incarnation and so we are really pleased to have someone of her calibre join our super team.”

Commenting on her new post, Ploy said:

“I am thrilled to have joined the PLMR team. While at HealthInvestor UK, I was always impressed by PLMR’s professionalism and depth of knowledge of the markets their clients operate in. I look forward to working with PLMR to deliver the best results for clients.”

PLMR achieved 34% growth in revenue in the last calendar year, reaching £4.2million, making it one of the UK’s fastest growing agencies. Revenue of £5million is anticipated for financial year 2018/ 2019. It has offices in London, Edinburgh, Birmingham and Cambridge and founded the Global Communications Network – an informal worldwide network of like minded agencies.

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