The Conservation Volunteers (TCV) is the community volunteering charity. Every day they work across the UK to create healthier and happier communities for everyone through their Green Gyms, Natural Talent programme and Community Builder programme.
As part of a package of PR support, PLMR facilitated a strategy workshop with the senior leadership team, to clarify and refine the charity’s messaging to equip it for success in a challenging funding environment.
PLMR facilitated the session and the new clear messaging that emerged has been built into subsequent successful PR campaigns for the charity as a direct result.
Phil Rothwell, Policy and Futures Director, The Conservation Volunteers:
“In developing our thinking on future public messages for our group PLMR provided an exceptionally valuable facilitated day to look at our options and best fit with our vision and skills. Through a series of exercises we were able to identify from a disparate range of options the landscape of public messages that were most likely to resonate with our potential audiences. They made a complicated task easier, enjoyable and with a great outcome.”