PLMR provided a range of PR support leading up to and on the day of National Care Home Open Day (NCHOD) – a UK wide initiative inviting care homes to open their doors to local communities.
Over 3000 care homes across the country took part in the open day.
PLMR created custom picture graphics to help build up momentum in the month ahead of NCHOD, tweeting and posting messages every day to encourage people to get involved, and care homes to sign up to the event.
PLMR set up NCHOD’s first Thunderclap, which launched the “Care Wave” – a Mexican wave travelling from care home to care home around the country. On the day, PLMR coordinated the social media promotion of the hundreds of “Care Wave” videos being sent in from care homes nationwide. We proofed, edited, uploaded and promoted dozens of videos from care homes showing the incredible support for the day from across the country.
Results – a national campaign
The weekend of the open day there were thousands of tweets mentioning events around the country as well 1 556 tweets specifically mentioning our special hashtag #NCHOD – which resulted in 8.32million views on Twitter (Twitter impressions).
In addition to the care home and care industry Twitter users, tweets about NCHOD were also sent from various visitors, local media and visiting VIPs and Members of Parliament.
With the additional Facebook posts, we can confidently estimate that the total social media mentions of National Care Home Open Day (using various hashtags) achieved at least 10 million impressions.