In early 2014, PLMR supported a targeted approach of the House of Lords that was critical to the passing of the standardised packaging amendment in the Children and Families Bill in early 2015. This approach involved the PLMR team calling and entering regular conversations with over 500 members of the House of Lords, providing detailed briefings on the issue and on why the standardised packaging amendment was important to the future of public health in the UK, and to protecting children from taking up smoking. In the days and weeks leading up to the vote on the amendment, PLMR continued its engagement with the House of Lords, providing further briefings and encouraging Lords to attend the vote on the Standardised packaging of cigarettes.