Head of Birmingham for Snapdragon at PLMR, Will Savage joined a panel of young planning experts to discuss the impact of technology on the industry at MIPIM 2019 in Cannes:
“What we are trying to do is use digital communications, websites with downloadable materials or interactive maps in order to bring planning applications to life for young people and engage more on social media.
For example a Facebook advertising campaign might cost £300 and engage with 10-15,000 people online. If you spend the same on an advert in the local press you might get 1,000 in the readership and of those, 50 people might read the advert.
So the sector has to move online if we want to engage with local people and to make the most of planning.”
You can read the comments from the full panel at Business Cloud.