PLMR’S CEO Kevin Craig in PR Week discussing how Marks and Spencer’s missed a PR opportunity with Diane Abbott

M&S missed a PR opportunity with Diane Abbott #Mojitogate

It would be churlish to use some good-natured train drinking to diagnose wider problems with a much-loved British institution. But why in a story about a Marks & Spencer product has the retailer been conspicuous in its absence?

And what does this say about the wider brand?

As the country basked in distinctly un-Bank Holiday weather, one word was trending on Twitter: Mojito. Images of shadow home secretary Diane Abbott illegally sinking a cold one on a TfL train were shared by The Sun and across social media. The tweet apologising for the mid-afternoon tipple has to date attracted 12,000 replies, 7,200 retweets and over 60,000 likes.

To read the full article click here.

 

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on print
Share on email