PLMR are delighted to have been recognised for our work on Dexcom’s “Live Your Best Life” Type 1 diabetes campaign alongside Allison+Partners at last night’s PR Week awards.

The award was won in the category of Healthcare: Ethical and OTC Consumer, with the campaign being recognised for successfully raising awareness, including with key Parliamentary and Government stakeholders, of what it means to live with this form of diabetes, as well as advocating for better education about the condition, affordable accessible medication and reform of how NICE treats medicine vs. technology.

PLMR’s public affairs consultants successfully worked to support Allison+Partners’ wider consumer and influencer PR programme to deliver this campaign.