NEWS & Views

REPUTATION MATTERS: HOW TO DO PR AS A SCHOOL

REPUTATION MATTERS: HOW TO DO PR AS A SCHOOL


Issues management should be as much a part of forward planning in schools and trusts as the annual prospectus, says Elin de Zoete in Schools Week

Many moons ago business magnate Warren Buffett said: “It takes 20 years to build a reputation, and five minutes to ruin it”… and that was before the days of lightning-quick social media. The language of reputation management and crisis communications used to be an alien lexicon in schools, but as the chain infrastructure keeps growing and scrutiny intensifies, education institutions need to equip themselves to share their successes and to manage any issues professionally.

Click here to read the full article in Schools Week

See other blog posts
Author

Elin de Zoete

Managing Director

As Managing Director, Elin is responsible for leading the PLMR team and providing senior counsel and strategic advice to clients across the business.Since joining PLMR in 2008 Elin has directed award-winning Media Relations and Public Affairs campaigns, achieved tax cuts in the Budget, delivered national print and broadcast media coverage, organised visits and speeches w...

See More Articles

Awards

awards_1 awards_2 awards_3 awards_4 awards_5 awards_6 awards_7