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Reputation matters: How to do PR as a school

Reputation matters: How to do PR as a school
Issues management should be as much a part of forward planning in schools and trusts as the annual prospectus, says Elin de Zoete in Schools Week

Many moons ago business magnate Warren Buffett said: “It takes 20 years to build a reputation, and five minutes to ruin it”… and that was before the days of lightning-quick social media. The language of reputation management and crisis communications used to be an alien lexicon in schools, but as the chain infrastructure keeps growing and scrutiny intensifies, education institutions need to equip themselves to share their successes and to manage any issues professionally.

Click here to read the full article in Schools Week

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