PLMR ran an intense six month integrated public affairs and PR campaign lobbying for a reduction on the duty on bingo from 20% to 15%.
The Boost Bingo campaign gathered more than 330,000 petition signatures from bingo players across Britain. Nearly 50 MPs supported the launch of the campaign in their constituencies by visiting their local bingo club, with some trying their hand at calling numbers. The campaign reached a climax when the petition was delivered to the Chancellor’s residence at Number 11 Downing Street ahead of the Budget.
The Treasury listened and the Chancellor announced a tax cut of 10% on bingo duty, exceeding the original campaign goal. The tax reduction was front page of the UK’s most-read newspaper, The Sun, and unlocked investment of at least £30 million a year for the industry. The 2014 Budget became known as ‘The Bingo Budget’.
In recognition for this success, PLMR and the Bingo Association received the prestigious PR Week Award for the ‘Best Public Affairs Campaign’ of 2014.
PLMR News: Boost Bingo wins Best Public Affairs Campaign at prestigious PR Week Awards
PRWeek UK Awards 2014: The roll call of winners
CASE STUDY:Boost Bingo integrated lobbying and PR campaign case study
BLOG: How did Bingo make it into the budget?
VIDEO: Boost Bingo Campaign Explained