The world is not getting smaller as some argue. Rather we are living in an age of increased communications where information can travel quicker and more freely through a variety of forms. This means that the impact of what you say and do when giving media interviews has increased dramatically, fuelling the need for everyone working in the public sphere, not just PR professionals, to learn how to interact with, and best use the media to their advantage. The media is not to be feared.
At PLMR Ltd we have existing strong relationships with a variety of journalists working in a variety of media – print, broadcast, online, trade, nationals, regionals, locals – you name it – we understand it. This broad understanding of the media, based on having "been there and done that" is the foundation for the media training packages that we offer our clients.
Our media training is based on giving you what you need to make the most out of your interactions with journalists. Not only will we give you a practical training to speaking in the media and dealing with encounters with journalists (both from the printed press and the arenas of TV and radio) but we also give you the confidence to handle aggressive doorstepping, press conferences, one on one interviews, down the line interviews, live broadcasts and serial interviews. Our training will assist you whatever the nature of the media with which you are dealing. A confident and natural style of delivery shows a commitment to, and a belief in, the message you are giving.
We will guide you through the process of implementing your media strategy using our substantial media networks and expertise. Members of the PLMR team have media trained senior management from PLCs, charities, privately owned companies and some of the UK's largest trade associations. We have a relaxed, no-nonsense and professional approach to ensuing that you effectively communicate with the media. Our training is delivered in London studios and in partnership with working journalists. What we tell you is therefore totally up to date and based on experience of news journalism. For an informal chat through your needs, give us a call.
