When a crisis strikes, speedy communication is absolutely crucial. At PLMR we react quickly with a range of practical and proven strategies which may include:

• Setting up an emergency response team, if one is not already in place
• Predicting and preparing for the likely scale and nature of media interest
• Shaping the news agenda
• Providing emergency media training to spokespeople if necessary
• Implementing media relations plans
• Arranging press conferences/ issuing statements
• Liaising with legal advisers - of crucial importance in many cases - legal and PR strategies must be fully integrated
• Providing ongoing briefings to key stakeholders which may include staff, customers, regulators and government
• Generating positive feedback from supportive allies and organisations
• Devising journalist contact programmes to open dialogue and maximize the chance of positive coverage
• Monitoring developments as they unfold
• Advising on proactive actions and statements to protect your reputation against unfair media activity
• Advising on the appropriateness of engaging legal counsel after unfair media coverage and practices
• Reviewing events and being prepared to change the approach as the crisis or climate changes
• Launching tactical press operations to repair any damage done
• Evaluating the effectiveness of client's crisis plans, identifying failures and advising on improvements