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BIA: Building relationships with journalists

BIA: Building relationships with journalists

Following the appointment of a new Chief Executive to the BioIndustry Association, PLMR planned and executed a highly successful media relations strategy over six months to ensure that relationships were built and profile gained across national and sector press.

A PLMR-led programme of engagement with key journalists across national and sector media saw over a dozen high-level meetings set up and subsequent coverage in: The Sunday Telegraph, The Times, Dow Jones, International Tax Review, The Independent, Pharmaforum, The Guardian, The Sunday Times, The Daily Telegraph, and an appearance in a Financial Times Podcast .

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