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Combat Stress: Driving awareness and fundraising

Combat Stress: Driving awareness and fundraising
PLMR and Combat Stress have had innumerable successes, with the charity featuring regularly in the national press and in Parliamentary debates.

PLMR works to support Combat Stress’ in-house communications team to drive awareness of the charity amongst potential donors and Veterans in need of mental health support as well as to advance relationships with key Government departments.

Our approach
Over a five year working relationship, PLMR and Combat Stress have had innumerable successes, with the charity featuring regularly in the national press and in Parliamentary debates. Millions of pounds of Government and public support have been secured, and thousands more Veterans have sought help. Research by ThirdSector Magazine found Combat Stress was the second most talked about charity in the UK in 2013. Some examples of the projects we’ve undertaken include:

95th Anniversary, 12 May 2014: Marking 95 years of providing revolutionary mental health treatment for Veterans.
Key achievements:

  • Negotiated a front page exclusive with the Guardian;
  • Placed Combat Stress spokespeople on Radio 4’s Today Programme, BBC Breakfast, Good Morning Britain (ITV), and Sky News. Overall, interviews with Combat Stress featured on every major British broadcast outlet across both radio and TV;
  • On social media, tweets mentioning @CombatStress reached 19 million people;
  • In total, more than 980 pieces of media coverage mentioning Combat Stress appeared on one day – the equivalent of £1.5 million of advertising.

The Enemy Within Appeal: A three year, £30 million fundraising campaign.
Key achievements:

  • Negotiated a media partnership with The Daily Telegraph group, the benefits of which included guaranteed editorial content, a week long readers appeal, and £100,000 of free advertising;
  • Secured opinion pieces in support of the Appeal by HRH The Prince of Wales, the Rt Hon Margaret Thatcher, the Prime Minister David Cameron and former Army Chief of Staff Lord Dannatt;
  • More than 9,000 pieces of media coverage mentioning Combat Stress – the equivalent of £18 million of advertising.

Results:

  • Fundraising target surpassed after two years;
  • Monthly calls to the Combat Stress helpline tripled;
  • Visits to Combat Stress’ website increased by 60 per cent;
  • The average length of time Veterans wait before seeking help was reduced by ten per cent.


Award winning consultancy: Consistently recognised by our peers for the quality of our work.

  • Highly Commended in the ‘Best Not-For-Profit Communications’ category at the CorpComms Magazine Awards 2013
  • Shortlisted, Public Affairs News Awards ‘Best Voluntary Sector’ Campaign, 2012

 

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