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The Team

Elin De Zoete
Elin De Zoete
Managing Director

As Managing Director, Elin is responsible for leading the PLMR team and providing senior counsel and strategic advice to clients across the business.

Since joining PLMR in 2008 Elin has directed award-winning Media Relations and Public Affairs campaigns, achieved tax cuts in the Budget, delivered national print and broadcast media coverage, organised visits and speeches with Cabinet Members, facilitated high profile public exhibitions, helped secure planning permission for multi-million pound projects, led select committee training and messaging sessions, briefed participants in Parliamentary Debates, engaged regularly with MPs and Councillors and advised Senior Leadership Teams when reputations have been challenged.

Elin works with clients big and small, from charities campaigning on issues of social justice, to publicly listed companies promoting and protecting corporate reputations. She has been instrumental to PLMR’s growth and has been recognised as an industry rising star by both PRWeek and Public Affairs News.

In education, Elin champions some of the country’s most innovative providers.  From single schools pioneering new models of state education, to ambitious Multi-Academy Trusts, looking to expand or raise their profile. Her work in education contributed to PLMR winning two Gold Lions at the Cannes International Festival of Creativity and being Highly Commended by PRWeek.

In food and resources, Elin advises the UK’s largest redistributor of supply chain surpluses and helped launch the UK’s first social supermarket. She also provides public affairs advice to one of Britain’s favourite household food brands and oversees a team working on energy projects, representing global providers.

In health and social care Elin works with NHS Trusts, trade bodies, charities and independent providers to communicate key messages, raise profile through effective PR campaigns, position to engage politically, conduct outreach to key patient and user groups and importantly, providing Board level support, advice and media handling in crisis scenarios at the highest level.

When not delivering for clients or overseeing company development as a member of PLMR’s Board, Elin is a regular ambassador and spokesperson for the company. She has given expert commentary in print and broadcast media and she regularly presents at conferences and events on communications. Elin is a Member of the IOD, holds a Master’s Degree in International Development from the LSE and achieved a First Class Honours at UCL in Politics and East European Studies. Outside of work Elin is a Board member of the Centre for the Study of Market Reform in Education (CMRE).

Elin’s blogs

Read Elin’s columns for Schools Week here

Kevin Craig
Kevin Craig
Chief Executive Officer
Elin De Zoete
Elin De Zoete
Managing Director
Ollie Lane
Ollie Lane
Director
Tim Knight
Tim Knight
Senior Account Director and Energy Practice Head
Simon Darby
Simon Darby
Senior Account Director
Mike Ramsden
Mike Ramsden
Senior Consultant and Head of Broadcast
Steven Gauge
Steven Gauge
Senior Consultant & Head of Training & Conferences
David Madden
David Madden
Account Director and PLMR Head of Planning
Joe Mitton
Joe Mitton
Senior Consultant
Anokhi Madhavji
Anokhi Madhavji
Senior Account Manager
Francesca Dobson
Francesca Dobson
Senior Account Manager
Nathan Hollow
Nathan Hollow
Senior Account Manager
Uche Graves
Uche Graves
Senior Account Manager
Nicolas Clark
Nicolas Clark
Senior Account Manager
Rebecca Wakefield
Rebecca Wakefield
Account Manager – Planning and Development Communications
Zoë Chadwick
Zoë Chadwick
Account Manager
Patrick Cousens
Patrick Cousens
Account Manager
Alex Hackett
Alex Hackett
Digital Manager
Jonathan Millman
Jonathan Millman
Senior Account Executive
Sara Ghaffari
Sara Ghaffari
Senior Account Executive
Stefanie Lehmann
Stefanie Lehmann
Senior Account Executive
Lucy Somers
Lucy Somers
Digital Marketing Apprentice
Hugo Forshaw
Hugo Forshaw
Account Executive
Eve Preston
Eve Preston
Account Executive
David Hall
David Hall
Account Executive
Mark Gerred
Mark Gerred
PR AND PUBLIC AFFAIRS INTERN
Sam Dalton
Sam Dalton
PR AND PUBLIC AFFAIRS INTERN
Harriet Mansell
Harriet Mansell
PR AND PUBLIC AFFAIRS INTERN
Sarah Acheampong
Sarah Acheampong
PR AND PUBLIC AFFAIRS INTERN
Jo-Anne Nadler
Jo-Anne Nadler
Consultant
Robin Dyet
Robin Dyet
Manager - PLMR Scotland
Emma Divers
Emma Divers
ACCOUNT EXECUTIVE - PLMR Scotland
Bénédicte Poupart-Lafarge
Bénédicte Poupart-Lafarge
Finance Director
Alvina Patel
Alvina Patel
Finance Officer
Felicity Fisher
Felicity Fisher
Executive Assistant To The Chief Executive & Event Manager
Chrystella Smith
Chrystella Smith
Human Resources Manager
Rebecca Tydeman
Rebecca Tydeman
Junior Research and Admin Executive
Valerie Burgess
Valerie Burgess
Director, PLMR Board
Tim Morris
Tim Morris
Non-Executive Director, PLMR Board