Team - Anokhi Madhavji
Senior Account Executive
As a Senior Account Executive, Anokhi works as a key member of the PLMR team providing high quality servicing to clients. Her role involves developing potential press opportunities, drafting press releases, monitoring relevant media, liaising with the media on behalf of clients and contributing ideas to enable PLMR to meet and beat client expectations at every level.
Anokhi has a positive and proactive approach and helps to ensure outstanding delivery across client accounts. She has secured national print and broadcast media coverage, and has effectively developed and maintained relationships with key journalists across various sectors.
Having recently assisted with the organisation of a highly successful parliamentary launch, Anokhi has made a significant contribution to support and drive the policy and strategic side of a significant national campaign. Over her time at PLMR, Anokhi has gained increased exposure to wider policy issues and undertakes public affairs activities on a daily basis. This includes understanding Westminster policy and its impact on clients and drafting correspondence to and engaging with key political stakeholders.
Anokhi is passionate about raising awareness of social issues and causes, especially within Human Rights, and enjoys getting involved with fundraising outside of work.